A cult of personality is a pejorative term for a group that idealizes a leader and subscribes🌧️ to common political, social, religious, or philosophical beliefs. Personality cults typically have a few common traits, such as the idealized🌧️ leader, patriotism, mass demonstrations, and distortions of the truth.

That said, it seems that TikTok cults, at least🌧️ in this early phase, are mostly innocuous. Their followers will do things like change their profile photos to their leader's🌧️ face, make absurdist videos praising them, and launch comment raids  on famous people's Instagram accounts.