Business operations are led from its headquarters in London. The company was previously listed on the London 7️⃣ Stock Exchange until it was acquired by Caesars Entertainment in April 2024. In July 2024, William Hill was subsequently acquired 7️⃣ by 888 Holdings for 2.2 billion.

Caesars Entertainment Inc. completed itsR$4 billion acquisition of William Hill in April 2024. Unlike the rest of the 7️⃣ country, the Caesars Sportsbook app in Nevada uses the William Hill platform.